Site Flow

UX / UI Flows

Sketch, Principle

After a cycle of competitive research and analysis, I build out UX flows to best achieve the client’s needs. I identified a few strategies to maximize conversions and established AB tests to confirm them.

From there, I created a brand identity and build the visual design to incorporate the company’s fun feel and connect with the target user.

I explored different design systems for this project to be used on both the landing page and client application.