Talley NYC / LA

Shopify Theme / App

UI / Backend

Custom jeans, made to order, individually numbered.

Talley NYC/LA is an awesome boutique denim shop run by Benjamin Talley Smith. Each purchase is hand made to order and individually numbered. He wanted a store that allowed him to easily keep the customer informed while their denim was being made. Each process can be set on a backend tool and the customer is emailed with an update.


The store was built on Shopify as a custom theme and app. It can pull and assign the individual item number in real time, keeping everything organized.

The backend admin tool is a custom fuelphp app and shopify addon.